Africa Advocacy Foundation

Brand Identity
Logo, colour palette, merchandise, icon set

Marketing Collateral
Brochures, flyers

The Africa Advocacy Foundation is a vital organisation dedicated to improving healthcare access and awareness across marginalised communities. This comprehensive branding project transformed complex data into impactful and engaging content to raise awareness, increase signups for screenings, support community outreach, and boost fundraising efforts.

How:

Crafted visually engaging content that simplifies complex health information, making it easy to understand.
Developed tailored content for diverse audiences within community health initiatives, ensuring clear and effective communication.
Utilised data-driven insights to create campaigns and visual storytelling that resonates with the target audience.
Designed a visual language that is sensitive to the emotional complexities of healthcare topics.

Impact:

Effectively communicated critical healthcare priorities, such as screenings and community health programs.
Demonstrated the ability to handle sensitive health topics with creativity and clarity, making them accessible to a wide audience.
Created content that encourages participation in important health initiatives.
Raised vital funds to support the work of the Africa Advocacy Foundation.