Wander Locks Brand Identity

Wander Locks was founded by Shelly-Anne Jones, a seasoned and passionate afro hair braider with a vision to break free from the traditional salon setup. With years of expertise and a love for creating stunning styles, Shelly decided to embark on a journey to bring beauty directly to your home. The idea? To offer personalised and professional braiding services wherever you are, ensuring that your hair always looks its best.

Building a robust and unified brand identity for Wander Locks was a multifaceted process encompassing the creation of several crucial branding elements. These included the development of a distinctive logo, a vibrant colour palette, carefully selected typography, a professional business card, eye-catching vehicle livery, and stylish branded apparel.

Shelly's specific request for a colourful and bold brand was music to my ears! This directive guided me in crafting a visual identity that not only aligns with the essence of Wander Locks but also resonates with the energy and creativity that define Shelly's unique approach to afro hair styling. The infusion of bold and lively elements across all aspects of the brand will ensure that Wander Locks stands out and leaves a lasting impression on its diverse clientele.